In the dynamic world of modern makeup, evaluating the effectiveness of products has become an essential endeavor. 🎨 Our multifaceted methodologies, ranging from instrumental assessments to clinical and subjective evaluations, accompanied by compelling digital imagery, empower us to scrutinize and enhance cosmetic efficacy.
👁️ A perennial makeup trend that transcends seasons is accentuating the eyes! With a plethora of products in the market, one standout is 𝗠𝗔𝗦𝗖𝗔𝗥𝗔, celebrated for its diverse claims and innovative formulations. From defined and separated lashes to waterproof, curling, and smudge-proof effects – we offer a myriad of claims backed by comprehensive testing.
📊 Leveraging cutting-edge image analysis tools and sophisticated software in our laboratory, we delve into the in-situ behavior of cosmetics. By monitoring and evaluating lashes before and after application, our high-resolution photos under standardized lighting conditions allow us to assess color, intensity, and retention through the analytical color follow-up technique.
💦 Our specially designed tests scrutinize water and humidity resistance, ensuring that waterproof formulations deliver long-lasting, impeccable results even in contact with water, tears, or sweat. Because a perfect gaze goes beyond mascara, our eyeshadow, pencil, and kajal adhere to the same principles of long-lasting wear, water and sweat resistance, and smudge-free application, always aiming for a lasting formulation.
👁️🗨 Products touching the eye area are meticulously thought out and formulated for one of the body’s most sensitive zones. Rest assured, we prioritize safety through in vivo safety testing under ophthalmological control.
💌 Connect with us to delve deeper into the world of effective cosmetics! For inquiries, email us at
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